Users are then introduced to three coding languages featured on the site.

Fans visit DojaCode to be granted access to Planet Her where they can code and alter creative elements of Doja Cat's Woman music video.

So we were like.can Doja make learning to code cool?' But there's a thousand other things that girls care about more than coding. They partnered with creative digital production studio, Active Theory, and Doja's label, RCA Records, to make it a reality.Įmily Berger, Creative Lead, Mojo Supermarket: 'We want to get more girls to try coding. Mojo Supermarket, the creative company that hacked the Oscars to include female directed films and created the campaign for Rihanna's Savage X Fenty fashion show, dreamt up the idea to get more girls to try coding. Learning to code enables you to change the world around you, and we're thrilled to partner with global superstar Doja Cat, beloved by young people everywhere, as we invite girls to experience 'Planet Her', a place where they get to be in control.' 'However, too few know that they can have a career in computer science, and that it can open up an entire future of possibility to nurturing their passions. 'At Girls Who Code, we know firsthand that girls and young women are some of today's most powerful creators and change-makers', said Tarika Barrett, CEO of Girls Who Code. The aim of the experience is to show a new generation of fans who may be unaware of the career opportunities in the technology and computer science field, just how creative and fun it can be.

Fans all over the world will get to input code via a microsite and unlock some really cool special features. 'I am so excited that Girls Who Code has partnered with me to make my 'Woman' music video the world's first codable music video. From changing nail designs, to controlling the sky, to manifesting Doja herself out of thin air, DojaCode gives fans the opportunity to play the role of music video director by altering key creative elements and unveiling hidden easter eggs. As users visit the DojaCode site, they are able to unlock hidden video content using basic coding languages.

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